In embodiments of the present invention improved capabilities are described for reviewing mobile content to determine relevance such that presenting the reviewed content to a mobile communication facility may be based at least in part on the relevance. The reviewed content may be subject to an algorithmic review, an editorial review, or a combined algorithmic-editorial review. The reviewed content may be blacklisted and prevented from being presented, whitelisted and permitted to be presented to the mobile communication facility, or given a relevance score based at least in part on appropriateness of content. Portions of the reviewed content may be removed or replaced with appropriate content prior to presentation to the user.