发明申请
- 专利标题: Hybrid Network Based Advertising System and Method
- 专利标题(中): 基于混合网络的广告系统与方法
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申请号: US11535044申请日: 2006-09-25
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公开(公告)号: US20070198346A1公开(公告)日: 2007-08-23
- 发明人: Gil Beyda , Krishna Balasubramanian
- 申请人: Gil Beyda , Krishna Balasubramanian
- 申请人地址: US NY New York
- 专利权人: 24/7 Real Media, Inc.
- 当前专利权人: 24/7 Real Media, Inc.
- 当前专利权人地址: US NY New York
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00
摘要:
The invention relates to a system and method for presenting advertisements to a user. A user network processing device transmits at least one user request for an advertisement and presents advertisements served in response to the user request for an advertisement to the user. A content provider server having a local ad delivery engine with local ad campaign data receives the user request for and advertisement and transmits an advertisement to the user in response to the user request for an advertisement. A central ad planning server having a database operable to store central ad campaign data, the central ad planning server periodically transmits at least a portion of the database to the content provider server to update the local ad campaign data.