A method and apparatus for iterative price zone analysis includes steps of generating auxiliary data for a geographic region that includes a plurality of retail locations, the regions being dividable into a plurality of geographic zones. The method and apparatus further includes modeling of sales information for the retail locations and thereby generate demand model information based on the set zones. The method and apparatus further includes providing the demand model information and the retail locations having the demand model information associated therewith to a price zoning display of the geographic region. Additionally the auxiliary data is provided for display relative to the model information and retail locations, where the display allows for the iterative selection of various factors and recalculations of the modeling information on the visual display.