A dielectrically positive liquid crystalline media comprising a dielectrically positive component, component A, comprising a dielectrically positive compound of formula I wherein the parameters have the meaning given in the specification, and optionally a second dielectrically positive component, component B, comprising one or more dielectrically positive compounds having a dielectric anisotropy of more than 3 and optionally a dielectric neutral component, component C, is suitable for use in liquid crystal displays, especially active matrix displays, and, in particular, TN and to IPS displays.