A golf ball has an axis of rotation and an equator substantially perpendicular to the axis of rotation. A pattern is disposed substantially about the equator of the golf ball at the equator. The pattern has a first color and the golf ball has a second color which is different than the first color so that when the golf ball rotates so that the equator is substantially orthogonal to the axis of rotation the pattern exhibits one color, but if the ball rolls so that the equator rolls not substantially orthogonal to the axis of rotation, it exhibits a second color. In a preferred embodiment, the color of the golf ball is white and the different colors are the true color of the pattern and shades of that color. Furthermore, in a preferred embodiment, the pattern is asymmetrical but repeating and includes first regions of pattern and second regions of pattern. The first regions of pattern are disposed between successive second regions of pattern. The first regions of pattern have a width greater than the width of the second regions of pattern.