A shoe insert (10) which includes a sheet-like pad (12). The pad (12) defines an upper surface (18) and a lower surface (20) and has a generally pointed shape for insertion into an front foot portion (16) of footwear such as a shoe (15) or like. The upper surface (18) has an adhesive (22) which secures the pad (12) to an upper inner surface (24) of the front foot portion (16) of footwear. The lower surface (20) cushions the front foot portion (16) to provide comfort to a person wearing the shoe (15).