A transmission method based on a Hybrid Automatic Repeat Request (HARQ) scheme for in a communication system. A codeword is generated using a Low Density Parity Check (LDPC) code. Parity bits of the codeword are classified on a basis of a transmission priority. Parity bits with an identical transmission priority are grouped. An information bit group of the codeword and parity bit groups with the identical transmission priority are shuffled in a predefined pattern. A packet is generated from the shuffled information bit group and the shuffled parity bit groups based on the transmission priority. The generated packet is retransmitted in response to a retransmission request. The transmission method can obtain the effect of channel interleaving by setting a transmission priority according to importance of puncturing target blocks, shuffling blocks with the same priority, and shuffling and transmitting bits configuring each block.