A drive sheave equipped with a deformable tire is disclosed herein. An embodiment of the drive sheave comprises a tire portion wherein the tire portion comprises an inner circumferential surface and an outer circumferential surface. The tire portion also comprises a first surface extending between the inner circumferential surface and the outer circumferential surface. In addition, the tire portion comprises a second surface extending between the inner circumferential surface and the outer circumferential surface, wherein the second surface is oppositely disposed relative to the first surface. At least one opening in the tire portion extends between the first surface and the second surface.