Rendering apparatus includes input unit inputting vector graphics data, computation unit computing shape feature quantity related to vector graphics data, acquisition unit acquiring, as rendering parameters, position of shape on screen, and matrix indicating affine transformation to position, computation unit computing number of pixels, first conversion unit converting vector graphics data into bitmap texture data when number of pixels is smaller than shape feature quantity, first rendering unit rendering bitmap texture data, second conversion unit converting vector graphics data into polygon model data attached with a curve-parameter when the number of pixels fails to be smaller than shape feature quantity, second rendering unit rendering polygon model data, selection unit selecting one of first and second conversion units and one of first and second rendering units by comparing number of pixels with shape feature quantity, and presentation unit presenting selected one of rendered bitmap texture data and rendered polygon model data.