A method for a computer system for transmitting a facsimile to an electronic destination, includes receiving the facsimile comprising an instruction page with an optical representation of the electronic destination address and an optical representation of a user selection of an option, and a document encoded in a fax format, determining the electronic destination address from the optical representation of the electronic destination address, wherein the electronic destination address need not be known to the computer system before receiving the facsimile, determining the one selected option in response to the optical representation of the user selection of the option, determining a modified document in response to the document and in response to the one selected option, encoding the modified document into a second transmission format, and transmitting the modified document and additional service provider data encoded in the second transmission format to the electronic destination address.