The improved sign/banner support is comprised of two parallel banner rods, each parallel to the vertical axis of a round or polygonal pole and each terminating in a cincture dimensioned to compressibly clinch the pole. The banner rods and cincture are comprised of a single length of a springable wire material. The rods are spaced to form an opening whereby the improved banner support may be presented to the pole. When mounted on the pole, the banner rods abut against the pole while the cincture forms an acute angle with respect to the vertical axis of the pole.