A cup holder assembly for a stroller has a slider that is carried on and slidable along a part of the stroller frame between a stowed position and a deployed position. A cup receiving ring is carried on the slider and is movable between a stowed orientation and a deployed orientation. A support arm is carried on the slider and is movable between a stowed orientation and a deployed orientation. Part of the support arm extends beneath the cup receiving ring in the respective deployed orientations. When the cup receiving ring and the support arm are in the respective stowed orientations and the slider is in the stowed position the cup holder assembly is housed within a space in the stroller frame.