A facility for ranking in a result set is described. The facility establishes a system of ratings for combinations of a web page with the query term that reflect the level of relevance of the web page to the query term. In response to each of a number of content interactions performed by users, each with respect to a result corresponding to a web page included in a result set that was generated in response to a query comprising a set of one or more query terms, the facility adjusts a rating score for each combination of the web page and a query term among the set of query terms. For each of a number of web pages included as results in a distinguished result set produced in response to a distinguished query comprising a set of distinguished query terms, the facility (1) selects established and adjusted reading scores for each combination of the web page and a query term among the distinguished set of query terms, and (2) determines a ranking score for the result in the distinguished result set by combining the selected reading scores.