An image display device and an image display method are provided so as to suppress consumption power and provide a more brightly colored display image. The image display device is provided with a light modulating means wherein image data is inputted and an image is formed by modulating light from a light source based on the image data. The image display device is also provided with a color information detecting means for detecting a quantity of a chromatic color component of an image expressed by the image data; a light source control data generating means for generating light source control data for controlling brightness of the light source; and a light source control means for controlling the brightness of the light source based on the light source control data.