Lighted display case with remote light source comprises a container having contents for display. A solid fiber optic luminaire is at least partially mounted within the container, having an elongated side-light emitting portion for emitting light from the side of the luminaire onto contents in an interior of the display case. The side-light emitting portion comprises an extractor of light arranged to preferentially extract light from the luminaire and direct the light to at least one target area of said contents. The portion may be rotatable about its own longitudinal axis. A single side-light emitting portion may be arranged to illuminate a target area on one of its lateral sides, and another target area on another lateral side. A single lamp may provide light to first and second luminaires arranged to illuminate a target area on one of its lateral sides, and another target area on another lateral side.