The display apparatus of the present invention includes a plurality of condensing elements 54a provided between a lighting device and a display panel 100. A first substrate 10 of the display panel 100 is placed on the side of a display medium layer 23 facing the lighting device while the second substrate 11 is placed on the observer side thereof. Each pixel element Px has a transmission region Tr for display in the transmission mode using light 41 incident from the lighting device, and the first substrate 10 has a transparent electrode region defining the transmission region Tr on the side facing the display medium layer 23. Each condensing element 54a is placed to correspond to the transmission region Tr of the pixel element Px so as to form the converging point of light outputted from the lighting device at a position closer to the observer with respect to the display medium layer 23. The present invention improves the use efficiency of light from the lighting device and enhances the luminance without constraints of arrangement of pixel elements and the like.