The invention provides a method of treating a subterranean formation penetrated by at least one injection well and at least one production well, the method comprising the steps of a) analyzing the injection well, the production well, and reservoir contained in the subterranean formation; b) selecting at least one fluid and at least one permeability reducer to be placed in flow ways contained within the formation; and c) performing a formation permeability modification using the selected fluids and at least one permeability reducer, whereby the flow of injected driving fluid between the injection well and production well is substantially reduced. In one embodiment, the method of analyzing the injection well, the production well, and reservoir contained in the subterranean formation includes the steps of evaluation of completion information, reservoir data, or both.