A method and system are provided for providing email continuity by automatically following up an email message to which a reply has not been received. A method in accordance with an embodiment of the invention includes: defining a workflow as a plurality of actions to be taken in a predetermined order, wherein the actions are configured to generate a response to an email message; indicating that a workflow is to be applied in relation to an email message to a recipient; and monitoring email activity to identify a reply from the recipient to the email message and, in the absence of a reply, automatically applying the workflow.