A touch screen device and an operating method are provided in which only a specific position on a touch screen is activated to receive signals. The touch screen device includes a screen including a display configured to display menu images thereon and a detector configured to detect a screen touch, and a controller configured to control operations of the device according to the screen touch detected by the detector. The controller may cause the detector to be divided into an execution area configured to execute a menu when the menu placed on the execution area is touched, and a selection area configured to sequentially move the menu images to the execution area when the selection area is touched. Alternatively, the controller may cause the detector to be divided into a moving area configured to move a menu from a touch point along a drag line while the menu is dragged, and an execution area configured to execute the relevant menu when the touch on the execution area is released. With a touch screen device so configured, the menus are executed only in a limited execution area.