A system and method for identification and location of an asset by tracking the mover of the asset using a locating device associated with the mover and identifying the asset using an identification reader associated with the mover and a passive identification tag associated with the asset. A single mover may move many assets. An asset is identified; the mover then moves the asset to a destination location, whereupon the mover and asset position are determined. The asset location may then be recorded in memory. The measurement of the destination location may be extended from the location measured by the active location device by using additional measurement devices, for example a forklift height sensor. A further embodiment utilizes RFID or barcode technology for the passive tag and may utilize near field positioning technology for the active location device.