A system processes product data including values for a product data record corresponding to a product style. A network interface receives a product data record over a network from a source. A memory has stored thereon computer readable instruction code, including, a rule set having rules associated with the product data record, and a processing manager to apply the rules to the product data record and determine availability of values to a venue. The processing manager includes a style identification manager to determine from among the available values a product style associated with the available values, and to make the product style available to the venue based on the rules.