To obtain a coating film which has an enhanced adhesion and image clarity of the transferred coating film and is free from external defects such as a foreign matter defect, a surface rupture, and breaking and distortion of print pattern, etc. A transfer method including the steps of floating a transfer sheet 101 on the water surface of a transfer bath 11, coating an activator 14 onto the transfer sheet 101, immersing a transfer target 15 into the transfer bath from above the transfer sheet 101 to transfer the transfer sheet thereon, and after washing away the base material 102 with water, drying the transfer target 15 onto which the coating film 105 has been transferred so as to cure the coating film 105, wherein in the step of coating an activator onto the transfer sheet to activate the same, a pressure of not less than 0.008 MPa and not more than 0.040 Mpa is applied to the nozzle head 3 which includes a plurality of nozzles to eject the activator and the nozzle head 3 is moved above the transfer sheet 101.