Disclosed is a method for providing a similar broadcasting service in a DVB-H system. The method includes: configuring and broadcasting Electric Service Guide (ESG) data including service linking information in which a DVB-H transmission server including data and access information about at least one linked service set in a certain DVB-H service; and receiving and storing the ESG data by a DVB-H reception terminal, detecting service linking information corresponding to a DVB-H service during reception from the ESG data if a reception intensity of signals is less than a preset reference value during reception of the DVB-H service, stopping reception of the DVB-H service being currently received, and receiving a linked service included in the service linking information with reference to the detected service linking information.