An energizable design image portion (203) of a provided design pattern is printed on a provided substrate (201) using a functional ink comprised of at least one energy emissive material. A passive design image portion (202) of that design pattern is then also printed on that substrate using at least one graphic arts ink. In a preferred embodiment this apparatus may further comprise electrically conductive electrodes (204) on the substrate to permit selective energization of the energy emissive material to thereby induce illumination of the energizable design image portion of the design pattern.