Techniques to transmit pilot on a CDMA segment on the reverse link in a wireless communication system are described. A terminal generates a scrambling sequence based on its pilot information. The pilot information may be used for the entire duration of a call by the terminal and for all sectors with which the terminal communicates during the call. The terminal generates pilot symbols based on the scrambling sequence, maps the pilot symbols to the CDMA segment, generates OFDM symbols with the mapped pilot symbols, and sends the OFDM symbols to one or more sectors. A base station processes received OFDM symbols to obtain received symbols for the CDMA segment. The base station generates the scrambling sequence based on the pilot information for the terminal and processes the received symbols with the scrambling sequence to obtain at least one parameter (e.g., received signal strength) for the terminal.