A website construction support system includes: an input section that enables input of a goal page among webpages; an access log acquisition section that acquires access log information; a calculation section that calculates an access frequency and an arrival frequency based on the access log information; a page judgment section that makes a judgment so that a webpage with the access frequency larger than a boundary condition is a customer-collecting page and a webpage with the arrival frequency larger than a boundary condition is a conversion page; a link decision section that generates, based on the judgment result, notice link including a customer-collecting page as a link source and a conversion page as a link target; and a page generation section that inserts the generated notice link in the customer-collecting page as the link source.