Systems and methodologies are described that facilitate encoding and/or decoding signals utilized to identify a wireless terminal during peer discovery interval(s). Substantially any type of function that constrains encoding and/or decoding within a peer-to-peer network may be utilized. For example, a reversible function may be employed that enables a receiving peer to discern an identifier of a transmitting peer over a series of peer discovery intervals. Pursuant to another example, an irreversible function may be utilized whereby a receiving peer may be unable to decipher the identifier of the transmitting peer from a received signal, however, expected signal formats of buddy peers may be compared to the received signal to determine a presence of one of the buddy peers in a vicinity.