The popularity of geographical points, locations or regions is represented and displayed by software in a computing system. Geographical popularity data may be stored according to a hierarchical naming convention that maps to geographical detail levels, and the geographical popularity data may be updated, e.g., continually or periodically, to maintain real-time, dynamic popularity measurements. The geographical popularity data can be represented according to different hierarchical levels of geographical detail. One visualization technique includes displaying the geographical popularity data as a chloropleth enabling a user to observe variation of the popularity of geographical sub-regions within a greater geographical context.