The present invention relates to a method and a communication unit to distribute a message (100) via short-range networks by means of relaying said message (100) from one short-range network device (104, 106) to the next (107, 109). The relevance of the message (100) is checked by comparing a distribution criteria (103) of the message (100) to a criterion associated with the devices (107, 109), wherein the message (100) is considered relevant when there is a match between said distribution criteria (103) and the criterion associated with the devices