A system and apparatus are disclosed that facilitate a person (an end user) making a telephone call to another person or a service (for example a mobile service provider) by the end user clicking on a representation of a telephone number or other telephony identifier that is sourced from any data base by the end user or a third party. The system and apparatus include the ability to convert a telephony identifier into an end user actionable action initiator, that may be a hyperlinked telephone number or an icon. Once the action initiator is initiated the end user is provided a telephony connection, by the device used by the end user or a third party makes the telephony connection, between the end user's device and the mobile service provider's device. Various telephony technologies can be used to make the connection including the Plain Old Telephone System (POTS), Voice over Internet Protocol (VoIP) and many others or combinations of two or more of them.