A display driving apparatus that drives display pixels having pixel electrodes arrayed in rows and columns on the basis of display data includes a signal generating circuit generates a driving signal for sequentially sets the respective display pixels corresponding to the respective rows in a selected state, and applies a signal voltage corresponding to a gradation value of the display data to the pixel electrode of each display pixel. The display driving apparatus also includes a correcting circuit that corrects the driving signal in accordance with selecting operation by the driving signal for each display pixel, and brings the magnitude of the signal voltage with respect to the gradation value of the display data, which is to be applied to the pixel electrode of each display pixel, close to the same value, and applies the corrected driving signal to each of the display pixels set in the selected state.