A content transmission method and apparatus using video call is provided. The content transmission method includes performing an encoding operation on reproduced content; and transmitting the encoded content to at least one of video call apparatuses connected to a network, wherein the content is distinguished from video and the voice data. The content is reproduced by the content transmission apparatus or an external content providing server. Therefore, the content transmission apparatus can share content with another type of apparatus that supports VoIP, such as a digital signage.