Innovative aspects provided herein pertain to digital rights management (DRM) and/or enforcement in conjunction with remote network clouds and services. Digital rights management licenses/rights/policies can be applied to personal files to facilitate worry free remote storage and/or file sharing. These rights can be identity-centric rather than machine centric, thereby facilitating access and usage from any network device anywhere. Various mechanisms are also disclosed to deter assorted uses of content and/or encourage rights acquisition as an alterative or in addition to technologically prohibitive means. Additionally, a system and method are provided that can afford a frictionless marketplace for file distribution, wherein content is protected and freely distributed and identity-centric rights can be purchased to access the content.