A system for peer-to-web media broadcasting, including a plurality of publisher computers, for broadcasting media over the Internet, each publisher computer including a video transcoder, and an image processor, a plurality of HTTP web client computers for viewing broadcasted media, an application server for transmitting web page content to HTTP web client computers, including a database management system for storing and retrieving publisher authentication information, at least one switchboard server, for managing TCP/IP connections between online publisher computers and HTTP web client computers, a load balancer for distributing incoming client requests among the at least one switchboard server, and a storage volume that is mounted on each of the at least one switchboard servers, for caching portions of media received from publishing computers. A method and computer-readable storage media are also described and claimed.