A method of providing access to content associated with a television program consistent with certain embodiments involves acquiring information that identifies a currently playing television program; accessing a specified web site that contains a database that relates television programs with links to associated content on the Internet; querying the specified web site for a link associated with the currently playing television program; receiving a response from the specified web site that provides the link associated with the currently playing television program; presenting a displayed offer to navigate to associated content using the link; receiving an instruction accepting the offer to navigate to the associated content using the link; and navigating to the link to acquire the associated content. This abstract is not to be considered limiting, since other embodiments may deviate from the features described in this abstract.