A facsimile apparatus is provided with a scanning unit configured to scan a first image containing a specific image representing information related to a destination of a facsimile transmission, a setting unit configured to obtain and set the destination based on the specific image included in the first image, a generating unit configured to generate transmission data representing second image which is similar to the first image but the specific image is excluded, and a transmitting unit configured to transmit the transmission data generated by the generating unit to the destination set by the setting unit.