A method for selecting at least one target customer attribute from a plurality of customer attributes, wherein each customer attribute represents a unique customer characteristic is provided. The plurality of customer attributes is presented for selection. A selection of at least one target customer attribute selected from the plurality of customer attributes is received. For each cluster of a plurality of clusters, indicated the statistic of customers belonging to that cluster who possess each and every one of the at least one target customer attribute. The plurality of clusters comprises a plurality of customers and each customer of the plurality of customers belongs to at least one cluster of the plurality of clusters.