The invention provides an image processing method and apparatus thereof. The white component data is extracted from the input R, G, B color data which are the base components of the input image data. A maximum value is extracted from the R, G, B color data and a parameter is generated based on the white component data and the maximum value. The R, G, B color data are multiplied by the parameter to obtain a multiplication result. Subtract the white component data from the R, G, B color data to obtain a subtraction result. The multiplication result and the subtraction result are added together to generate the output R, G, B color data. The output R, G, B color data and the white component data form an output image data with higher brightness.