The invention provides a method of increasing the absorbency of an absorbent article. The method includes introducing a super-absorbent polymer composition to a paper web in a papermaking process to increase the absorbent capacity of an absorbent article made in the process. The polymer composition includes a super-absorbent polymer and a cross-linking agent applied to the paper web. The paper web is then subjected to heat in a heated drum or a through-air drier to cure or cross-link the super-absorbent polymer.