The invention provides packaging and mailable apparatus suitable for a variety of uses, such as in the postal system for the purpose of mailing, mass mailing, or self-mailing of optical discs or other optical and non-optical cards, displaying such discs or cards at point of purchase locations, and/or carrying them in one's wallet or pocket. Such packaging comprises mailcards, such as standard postcards or greeting cards; card-sized gift packaging; or protective packaging of various sizes, which such packages house optical discs or cards that may or may not be visible through the packaging.