An apparatus, system, and method for isometric exercise that safely reduces resting blood pressure and increases overall cardiovascular health. The apparatus includes a handle or grip configured to provide natural resistance to force and maximize user comfort. The system includes squeezing the handle or grip of the apparatus with a force that is less than the maximum squeeze force of the user, thereby reducing blood flow through contracting arm muscles and safely increasing blood pressure during exercise. Resting blood pressure is reduced through regular use of the system. The method includes measuring and recording the maximum squeeze force of a user, calculating a fractional force using the duration of exercise or a desired fractional force percentage, and alternately inducing the user to apply the fractional force for a calculated time and inducing the user to apply a lesser fractional force or no force for a calculated time.