Ball striking devices, such as golf club heads (including putter heads), include devices within and/or otherwise engaged with the ball striking head that allow users to selectively change the sound and/or other aspects of the “feel” associated with using the ball striking device to strike a ball. In this manner, a user, a club fitter, or the like can freely customize and adjust the sound and/or other aspects of the ball striking device's feel to correspond to a particular user's preferences.