There is provided an inkjet printing apparatus having a printhead equipped with printing element row that includes printing elements having a plurality of heat-producing resistance elements. The apparatus includes a temperature sensing unit which senses the temperature of the printhead, a temperature distribution storage unit in which a temperature distribution along the printing element row, a temperature gradient calculating unit which calculates the temperature gradient of the printing element row from the temperature of the printhead sensed by the temperature sensing units, a predicting unit which predicts the temperature of each printing element using the temperature gradient and the temperature distribution along the printing element row, and a control unit which applies discharge pulses, which are decided based upon the predicted temperature from the predicting unit, to each of the printing elements.