A method, system and computer-readable medium for reducing a financial impact of click fraud are presented. In a preferred embodiment, the method includes, but is not limited to, the steps of: testing a sample of click events for fraudulent clicks of the PPC link, wherein the testing of the sample of click events for fraudulent clicks is directed to detecting fraudulent non-human clicks of the PPC link; and in response to a percentage of clicks failing the testing being greater than a pre-determined tolerance level, reducing a charge for clicks of the PPC link.