发明申请
US20080162256A1 SYSTEM AND METHOD FOR PROFILING CONSUMERS AND CREATING A RECOMMENDED OR CUSTOMER CARD
有权
用于配置消费者并创建推荐或客户卡的系统和方法
- 专利标题： SYSTEM AND METHOD FOR PROFILING CONSUMERS AND CREATING A RECOMMENDED OR CUSTOMER CARD
- 专利标题（中）： 用于配置消费者并创建推荐或客户卡的系统和方法
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申请号： US11617847申请日： 2006-12-29
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公开(公告)号： US20080162256A1公开(公告)日： 2008-07-03
- 发明人: Rachel Moore , Scott Brooks , Natalie Azam
- 申请人： Rachel Moore , Scott Brooks , Natalie Azam
- 专利权人： AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY
- 当前专利权人： AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY
- 主分类号： G06Q40/00
- IPC分类号： G06Q40/00
摘要：
A system, computer product and method for profiling consumers to recommend a financial transaction instrument having benefits tailored to psychographic characteristics of the consumer. A set of questions is presented to a consumer, in order to determine the psychographic characteristics of the consumer. At least one subset of questions is presented, based on answers to the set of questions, the at least one subset of questions relating more specifically to available benefits. A tailored financial transaction instrument is recommended, having benefits which are based on answers to the at least one subset of questions.
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