A facemask coupled to a sports helmut such that it will absorb a very high percentage of the impact energy from a ball or other oncoming force. The shock-absorbing facemask attachment assembly includes a housing attached to a helmet. An insert may be coupled to the facemask and the housing such that the insert is pushed further into the housing in response to an applied force. Alternatively, one or more springs may be coupled to the facemask and the housing such that the springs are compressed further toward the housing in response to an applied force. As another alternative, a spring assembly may include at least one spring coupled to the helmet and the housing and at least one spring coupled to the facemask and the housing.