发明申请
US20080167943A1 Real time pricing, purchasing and auctioning of advertising time slots based on real time viewership, viewer demographics, and content characteristics
审中-公开
基于实时观看次数，观众人口特征和内容特征，实时定价，购买和拍卖广告时段
- 专利标题： Real time pricing, purchasing and auctioning of advertising time slots based on real time viewership, viewer demographics, and content characteristics
- 专利标题（中）： 基于实时观看次数，观众人口特征和内容特征，实时定价，购买和拍卖广告时段
-
申请号： US11650235申请日： 2007-01-05
-
公开(公告)号： US20080167943A1公开(公告)日： 2008-07-10
- 发明人: Douglas R. O'Neil , Robert A. Koch , William Smith
- 申请人： Douglas R. O'Neil , Robert A. Koch , William Smith
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06Q10/00
摘要：
An exemplary advertising auction tool includes advertising data, detailed auction data such as pricing to bid on an advertisement time slot and desirable viewership characteristics and metrics, and business data for awarding the advertisement time slot and for distributing the advertisement. The auction tool receives near real-time viewership data about a viewer's selection and use of media content and matches the viewership data with the advertising data to identify one or more advertisements as desirable for distribution during the advertisement time slot. The auction tool then establishes a bid price for each of the matched advertisements. These bid prices are then automatically adjusted by the advertising auction tool based upon comparisons of the matched data for each advertisement and based upon the business data for each advertisement. Thereafter, the auction tool awards the advertisement time slot to maximize a contract price for the advertisement time slot.
信息查询
