A developer of digital products can provide one or more digital products for sale to a user, some of which are not purchased or active. Subsequently, when a user desires to purchase such digital products, only a license file needs to be provided to the user. To encourage such bundling, the bundler, such as a hardware manufacturer can include identifiers to enable a referral payment to be paid to the manufacturer. Similarly, identifiers of a merchant of record can be included to direct the user to a specific merchant for the sale. To streamline the management of digital licenses, an authorized merchant can be used to provide digital licenses upon purchase, even if the sale was completed with a merchant of record.