An apparatus, system, and method are disclosed for allocating service requests. A category module categorizes a service request for an information technology support service with a service category. The service request comprises a service requirement. An I/O module communicates the service request to a plurality of providers that are certified to provide the service category and receives bids from the providers. A selection module selects a bid according to a selection policy. A history module may store a history of bid prices and response times.