An object of the present invention is to provide a function to make a reservation for recording or watching with a simple operation during watching a program promotion, by adding a function to acquire the information required to make a reservation from the program promotion being watched. For the achievement of the object, a character recognition processing unit and an audio recognition processing unit extract keywords from video information and audio information contained in video information. Then, after the keywords are transferred to a keyword managing unit, a program information processing unit appropriately shows the program information to an operator. The operator can make the reservation simply by selecting the presented program information.